Naz Robayo

I don't like staying in one box.

I'm Nazaret, a visual designer working across disciplines, formats and ways of bringing ideas to life. I'm interested in exploring what design can be, and I don't believe it should be limited to a single way of doing things.

My practice spans branding and visual identity, art direction, UX/UI, digital design and mixed media. I've worked across different creative languages and mediums, and I'm constantly experimenting with new formats, tools and possibilities. My work challenges conventions and builds visual sys†ems for a more inclusive, tech-driven and sustainable world.

MY VISION

FUTURE is a design decision

Branding is one of my main areas of focus, but it's far from the whole picture. I'm particularly drawn to the intersection of design, technology, science and culture. How they connect, influence one another and open up possibilities that wouldn't exist otherwise. I'm drawn to projects that start with interesting questions, challenge the status quo and aren't afraid to take the less obvious route.

That's why research, experimental and speculative design have become such an important part of my practice. I enjoy going beyond conventional briefs, exploring concepts, investigating materials, experimenting with technology and taking ideas into unfamiliar territory.

Collage of black and white architectural photographs

I see design as a tool to investigate, communicate, challenge and make things happen.

I don't just want to make things look good. I want to understand why they exist, what they can bring to the table and what else they could become.

Talk to me about your project!

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