Punto íbero
Direction
Brand Strategy
Motion Graphics
Visual Identity
See the project here
About the project
Challenge
The main strategic challenge faced when designing the identity for Punto Íbero was balancing the raw, organic authenticity of UGC with the professional structure of a corporate agency. This required professionalizing the inherently casual nature of user-generated content to build trust with major brands, managing a dual identity that appeals to both creative content creators and analytical marketing directors, and developing a highly versatile, mobile-first visual system optimized to capture attention instantly on digital feeds.
Approach
It focused on a modular, UI-inspired visual system using flexible grids and high-contrast typography, creating a dynamic identity optimized for both corporate pitches and fast-paced mobile feeds.
Result
The final result consists of a unified, highly competitive brand identity that positions Punto Íbero as a modern leader in the UGC market. Through the execution of this modular approach, a flawless omnichannel system was delivered, projecting absolute corporate credibility to major brands while remaining fresh, authentic, and deeply attractive to digital creators across TikTok and Instagram feeds.
